Marketing Concentration (9227)

This concentration prepares students for management or leadership roles in the field of marketing.  It enables students to select from a number of relevant courses including advertising, sales, research, and marketing technology.

NOTE: Students planning to transfer to a four-year college are encouraged to take ENGL 1120 English Composition II in addition to the following requirements.

Plan of Study Grid
First SemesterCredit Hours
ACCT 1100 Introduction to Financial Accounting 4
BUSM 1300 Introduction to Business 3
COMM 1000 Effective Public Speaking 3
ENGL 1110
English Composition I (A) 1
or English Composition I (B)
FYEX 1000 First Year Experience 1
ITIS 1000
Basic Computer Skills 2
or Computer Essentials
MATH 1040 Applied Business Mathematics 3 2
 Credit Hours17
Second Semester
BUSM 1330 Business Ethics 3
BUSM 2000 Principles of Management 3
BUSM 2500 Principles of Marketing 3
ECON 2600 Principles of Microeconomics 3
MATH 1050 Mathematics of Finance 3 2
 Credit Hours14
Third Semester
BUSM 1400 Professional Personal Selling 3
BUSM 1700 Principles of E-Business 3
BUSM 2100 Business Law I 3
BUSM 2400 Business Communication 3
BUSM 2530 Advertising 3
Select course(s) from the Business Electives List 3
 Credit Hours18
Fourth Semester
ACCT 1270
Financial Analysis Using Spreadsheets 4
or Introduction to Managerial Accounting
BUSM 2700 Management Philosophy and Practice 3
Select course(s) from the Arts and Humanities Electives list 3
Select course(s) from the Business Electives List 3
 Credit Hours12
 Total Credit Hours61

English course selection is based on placement test results (ENGL 1111 English Composition I (B) is 4 credits, only 3 credits apply to the degree).


Students may substitute ITIS 1005 Computer Essentials. This 3 credit course may be required for students transferring to a four-year college.


Students planning to transfer to a four-year college should take a sequence of math as advised by their counselor


Students planning to transfer to a four-year college should take a sequence of accounting courses as advised by their counselor.

Technical course
This course is designated as a technical course in the program. Students must earn a "C" grade or higher in the course to fulfill the college's graduation requirements policy.


Course Title Credit Hours
Technical Electives
BUSM 2520Marketing of Services3
BUSM 2550Direct and Internet Marketing3
BUSM 2570Principles of Supply Chain Management3
Arts and Humanities Electives
ARTS 1120Art Appreciation3
ARTS 2220Survey of Art I3
ARTS 2230Survey of Art II3
ENGL 2250Survey of American Literature I3
ENGL 2260Survey of American Literature II3
ENGL 2280Survey of British Literature I3
ENGL 2290Survey of British Literature II3
HUMX 1100Introduction to Humanities3
MUSC 1200Music Appreciation3
MUSC 1215World Music3
MUSC 1800Popular Music: Rock, Jazz, Country, and Hip-Hop3
MUSC 2200Music History and Literature I3
MUSC 2250Music History and Literature II3
PHIL 1500Introduction to Philosophy3
PHIL 2000Comparative Religion3
PHOT 1000History of Photography3