Marketing Certificate (2271)

This certificate is designed to prepare students to manage or work within organizational units related to the field of marketing. Students will study a wide range of subjects including those within the growing fields of direct and Internet marketing, marketing of services, advertising, and others.


Course Title Credit Hours
BUSM 1300Introduction to Business3
BUSM 1330Business Ethics3
BUSM 1400Professional Personal Selling3
BUSM 1700Principles of E-Business3
BUSM 2500Principles of Marketing3
BUSM 2530Advertising3
ECON 2600Principles of Microeconomics3
Select 2 course(s) from the BUSM Electives list6
Total Credit Hours27

Business Management (BUSM) Electives

Course Title Credit Hours
BUSM 2520Marketing of Services3
BUSM 2550Direct and Internet Marketing3
BUSM 2570Principles of Supply Chain Management3